Explanation and use of the Nagasaki City Tourism Master Brand

WHAT'S MASTER BRAND

To realize "the chosen exchange city of the 21st century".

Nagasaki City and Nagasaki International Tourism and Convention Association (DMO NAGASAKI) were selected by visitors,
We have created a slogan and logo for the tourism master brand that both citizens and businesses can relate to.
By connecting Nagasaki's diverse charms with one story, citizens and businesses alike
By consistently saying, "This is what Nagasaki is like!", our brand power as a city of exchange will increase.

Although it has universal values ​​such as the history and culture that have been woven since the opening of the port, the sea that has brought various blessings, and a town that hopes for lasting peace,
Our slogan and logo reflect the feeling of a new world that continues to exist alongside our daily lives, a world that is constantly changing and evolving.

“Beside your daily life, look at the world.”

SLOGAN

Not only the "Waka-Dutch culture" represented by the exotic atmosphere, but also the diverse "world" deeply rooted in the lives of Nagasaki citizens.
It represents a new ``world'' that continues to evolve, and expresses a culture and world where various things, old and new, mix and blend.
Visitors want to know about and touch the life that citizens take for granted.
There is a unique "Nagasaki-ness".

SYMBOL MARK

Upper row: The mountains on three sides surrounding Nagasaki Port and the cityscape that overflows on their slopes.
Middle row: A unique culture that combines Japanese, Chinese, and orchid elements, born from a special topography.
Lower row: Ports and seas that have welcomed the world

Expressing and combining these three symbols with diamond motifs and straight lines,
It is symbolized with a print-like retro-modern expression.
The color symbolizes Nagasaki, which has accepted all kinds of cultures.
It is easy to use and has a high level of versatility, with a white and black color scheme that everyone can easily accept.

STATEMENT

In order to unravel the thoughts behind the slogan, we have added words from a traveler's perspective.
By depicting the discoveries and surprises of the various "worlds" that exist near our daily lives from a traveler's perspective, the book invites the reader's sympathy.

Would you like to work together to promote tourism area development?

We will inform you about how to apply for use of slogans and logos on products.

souvenirs and packages
Event goods and staff wear
Wrapping for transportation vehicles, etc.
It can be used for posting on websites, etc.

Advance procedures are required.
When using the "Nagasaki City Tourism Master Brand Slogan and Logo Mark Handling Guidelines"
Please read the "Nagasaki City Tourism Master Brand Manual".

1. Application for use
Please download the usage application form below and send it along with the required documents to the Nagasaki International Tourism and Convention Association by email or fax.
　　[Address] (Company) Nagasaki International Tourism and Convention Association Planning Department Planning Division
　　　　　　E-mail: dmo@nagasaki-visit.com FAX: 095-824-9128
　　　　　　*Please be sure to call us to confirm after sending.
　　　　　　　TEL: 095-823-7423

2. Examination, issuance of usage license
If we approve the use based on the application, we will issue a usage license to the applicant and send data such as the logo mark by email.

3. Start of use of logo marks, etc.

Citizens and businesses are responsible for developing Nagasaki City's brand.
Would you like to use our slogans and logos to liven up Nagasaki City together?
Please feel free to use.