Tourism area development project

In order to increase the desire to visit Nagasaki City, we are promoting activities to appeal to visitors by sharing with citizens and businesses a unified image of Nagasaki's diverse worldview, which has been constantly changing and evolving since the port opened. .

Main efforts

• Building a tourism master brand ``Look at the world, close to your daily life'' that symbolizes universal values ​​such as ``food,'' ``ocean,'' and ``peace,'' centering on the ``history and culture'' that Nagasaki City is proud of.
• Fostering inner branding (penetrating the brand concept and promoting understanding among citizens and businesses)
• Developing promotions using the tourism master brand

With the aim of continuing to be chosen as an exchange city and drawing out the earning power of the region, we are creating a system for "Nagasaki City's version of tourism region development" including research and analysis on tourism and MICE, strategic planning, and formation and support of regional co-creation infrastructure. It is working.

Main efforts

• Conducting comprehensive research targeting market trends, domestic and international visitors, MICE organizers/participants, citizens, and businesses
• Formulation of strategies and tactics based on various surveys (marketing information) - Verification of effectiveness
• Sharing marketing information with businesses and promoting its use
• Formation of a "Regional Co-Creation Platform (Nagasaki City Tourism and Urban Development Network)" in which various businesses in the tourism and MICE industries actively collaborate with each other to create business opportunities and achieve sustainable profit improvement through co-creation. and activity support

We are working to promote excursions and expand local consumption by attracting customers through promotions and sales activities based on branding and marketing, and by providing high-quality products and services.


Main efforts

• Support for creating products and services based on market needs
• Dissemination of detailed information according to target (use of HP, SNS, web advertisements, magazines, transportation advertisements, etc.)
• Promoting instant reservations and advance payments using experiential content site “play nagasaki” etc.
• Joint sales and business meetings with the Nagasaki Prefecture Tourism Federation and city businesses
• Attracting customers to the suburbs, promoting excursions, and supporting product creation by proposing specific itineraries to travel agencies
• Strengthening the reception system to increase visitor satisfaction during their journey

Creating and refining content in conjunction with the tourism master brand strategy, developing wide-area collaborative digital promotions with related organizations such as JNTO and other cities, etc. to create attractiveness, disseminate information, and develop the acceptance infrastructure to be chosen by foreigners. It is working.


Main efforts

• Refinement of experiential content with a story that makes it easy for foreign visitors to understand the uniqueness of Nagasaki
• Development of digital promotion through wide-area collaboration
• Strengthening information dissemination in collaboration with JNTO
• Joint sales and business meetings with the Nagasaki Prefecture Tourism Federation and city businesses
• Promoting the use of the free multilingual menu creation and information dissemination site “EAT NAGASAKI”

Taking the opening of Dejima Messe Nagasaki as an opportunity, Nagasaki City, Nagasaki MICE Co., Ltd., and DMO will collaborate to strengthen the invitation and acceptance system, and aim to spread the effects to the entire town and create opportunities for the region to earn money. We are working to promote "Machi MICE".



Main efforts

• Strengthen the brand as a MICE host city that represents the MICE brand slogan
• Promotion as an international MICE city in collaboration with JNTO
• Sales to conference/society organizers and conference management committees (PCO) in the Tokyo metropolitan area
• Acceptance support such as inspection of key persons such as organizers
• Attractive program proposals for organizers (utilization of unique venues, etc.)
• Dissemination of information to participants regarding accommodation, food and drink, experiences, souvenirs, etc.

We are strengthening our proposal of comprehensive plans for school excursions that incorporate peace learning as the main focus, history/exploratory learning, and high-value-added experiential content unique to Nagasaki. In addition, we are developing products in collaboration with various tourism-related facilities and accommodation facilities, and conducting attraction activities in collaboration with the Kyushu Tourism Organization, Nagasaki Prefecture Tourism Federation, and Nagasaki City Accommodation Facility Council.

Main efforts

• Support for creating experiential content for high value-added educational travel
• Strengthen response to new market needs such as SDGs and pre- and post-learning
• Sales to travel agencies by proposing specific processes, etc.
• Holding joint sales and business meetings with the Nagasaki Prefecture Tourism Federation and businesses in the city
• Training and management of Nagasaki Peace and History Guide

``Nagasaki Saruku'', which we have been working on since 2006 as a flagship product of experiential content, is a place where you can spend a fun time with a knowledgeable local guide in Nagasaki, a historical city full of exotic atmosphere where the entire town is like a theme park. It's a walking tour of the town.
At DMO, we disseminate information about "Nagasaki Saruku" and match participants with guide groups using our website. In addition, we are working on the product creation and business operations of "Nagasaki Stories" as an independent business.