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Monthly Report Special Issue | 2022 First Half Summary Edition-1

Monthly Report Special Issue | Tourism Marketing Report_2022 First Half Summary Edition

2022.12.16 update

"DMO NAGASAKI MONTHLY REPORT" is released to inform you about the current state of tourism in Nagasaki. Based on the movement information data and search data of Yahoo Data Solution DS.INSIGHT, you can check the trends and interests of visitors to Nagasaki City.

We have recently released the "DMO NAGASAKI Tourism Marketing Report 2022 First Half Summary Edition" which summarizes Nagasaki City's tourism trends for the first half of 2022. Please check the contents of the report.

Overview

The number of visitors in the first half of 2022 will be 81, an increase of 148% compared to the previous year and 193% compared to the year before.
 

・The number of visitors from April to September 2022 increased by 4% compared to the same period last year and 9% compared to the same period two years ago.
 

・The number of visitors by block increased by 226% in Kanto, 221% in Hokkaido/Tohoku and Hokuriku-Shinetsu/Chubu, 218% in Kinki, 155% in Chugoku/Shikoku, and 124% in Kyushu compared to the same period last year. However, the increase was particularly noticeable in metropolitan areas such as the Kanto region.
 

・Looking at the composition of visitors by block, in the same period two years ago, there was a strong trend toward microtourism, with Kyushu accounting for 77% and Kanto accounting for 11%, but in 2022, Kyushu will account for 60% and Kanto accounting for 20%. Visits from far away are increasing.

 

<Contents of the report>

・Nagasaki city tourism dynamics seen from movement information data
・Analysis of interest in Nagasaki based on search behavior data
・Number of searches for Tokyo, Osaka, and Fukuoka prefectures and number of visitors to Nagasaki city
・Trends in search volume for reference cities
・Search volume for “Nagasaki_sightseeing_〇〇” in the first half of 2022
・Special feature｜①Domestic brand research ②Overseas brands, etc.

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