[FY3] Tourism-related business survey

City procurement rate｜

• “Foodstuffs/materials” 49.2%, “Consumables” 58.2%, “Service purchases” 62.5%. By industry, lodging and food and beverages are high, while transportation and travel agencies are low.

 

Evaluation of the city's ``Tourism and Exchange Community Development'' |

• ``Efforts to protect and utilize Nagasaki's unique history, culture, nature, and landscape'' were highly praised.
• On the other hand, ``efforts to improve transportation access and create an environment that makes it easier to get around'' received a low rating.

 

Initiatives that you think are important for future tourism development in Nagasaki City |

• ``Efforts to protect and utilize Nagasaki's unique history'' and ``improvement of transportation access'' are highly important.
• Transportation and travel agencies also place importance on ``efforts to refine content that is rich in stories and themes.''

 

About DMO NAGASAKI｜

• Awareness rate of ``the existence of Nagasaki City DMO'' and ``the fact that the convention association is ``DMONAGASAKI'''' was 65.7%. Recognition from restaurant operators is low.
• Regarding DMO initiatives, ``creating a safe and secure accepting environment'' and ``market research, understanding travel trends'' were highly rated, while ``word-of-mouth measures and fan community development'' were rated low.
• An initiative that I think will be important in the future is "building a brand for tourism and exchange in Nagasaki City," which is particularly important for food and beverage businesses.

 

Coronavirus pandemic and future initiatives |

• Approximately 6% implemented "utilization of public support measures and gathering information." In the future, we plan to "ensure thorough hygiene and safety measures" and "develop employee skills." We plan to work on securing employees for lodging and dining in the future.

 

Facility response status｜

• 77.5% of companies use their own homepage (Japanese only) and 29.0% use homepage (multilingual) for information dissemination. Instagram and Facebook are widely used social networking sites.
• The supported languages ​​of the HP are 100% for English, 5.6% for Chinese and Korean, and less than 1% for other languages.
• Approximately half of business establishments do not take any measures regarding communication with foreigners. Accommodation companies are making progress in ``assigning English-speaking staff'' and ``utilizing translation systems.''
• Regarding payment systems, credit cards are accepted in approximately 7% of cases, and 100% of accommodation companies accept them. Approximately 4% of businesses support QR/barcode payments, and their introduction is progressing particularly in food and beverage, retail and wholesale businesses.

MICE order experience｜

• The highest percentage of respondents (58.6%) said they had no experience in receiving orders. Accommodation operators have experience receiving orders for various events.
• The most common type of MICE received in FY2020 was "general conferences," followed by "academic conferences" and "sports tournaments."

About Dejima Messe Nagasaki Open |

• Dejima Messe name recognition rate was 96.4%, and recognition rate for the opening month was 82.8%.

About participation in MICE business |

• More than 8% expressed a desire to participate. In particular, lodging operators and transportation/travel agencies are highly motivated to participate.
• "Souvenirs/shopping" was the most popular field of participation, followed by "accommodation" and "food and beverage services."
• When participating, the challenges are ``ordering as early as possible'' and ``not being able to obtain event information or ordering information.'' There is also concern about a ``lack of staff'' in the food and beverage sector.

What to expect from DMO NAGASAKI |

• There are high expectations for “strengthening the dissemination of MICE-related information”
• Food and beverage and accommodation businesses are also looking forward to “strengthening PR of company information to organizers”