[FY3] Domestic brand survey results

Willingness to visit｜

• Currently, Nagasaki City isIt has not become a popular tourist destination.
• People considering visiting Nagasaki City should choose one of several options.
• For those who want to go to Nagasaki City"Intellectual curiosity, self-actualization"tendency to seek travel. Also,high income earneris required by

 

Purpose of the trip｜

• Static travel orientation in pursuit of “mental and physical health”is strong
• howeverYounger people seek “connections” and “intellectual curiosity/self-actualization”Tend
• While traveling,Accommodation, food, hot springsIs popular.Young people “relax at the inn”is also an important factor
• People in Kyushu (Fukuoka) like the atmosphere of the city and the accommodations.focus on

 

Visit experience to Nagasaki City｜

• Awareness rate is over 9%, and visit experience is high at 5%.How to cultivate the 35% of non-visitors who are interestedis the point
• Interested groups are categorized by age group.F1 layer. By region, the focus is on Kanto. High income group by income

 

Reasons for hesitating to visit |

• Other than distance"There aren't many places to see."is the top for both men and women
• especiallyF1 has a strong impression, and the charm of Nagasaki city has not reached them.
• It has not reached even those who seek intellectual curiosity.

 

Image of Nagasaki City｜

• 3 top choices: Castella, Champon, and Huis Ten Bosch.Fixed concepts and mistaken impressions are pervasive.
• Images of food, history, cityscapes, and landscapes are pervasive.

When planning Nagasaki City's tourism branding and marketing strategy, DMO NAGASAKI analyzes websites and posts on SNS around the world to understand the image of Nagasaki City by country/region (language). We conducted a listening survey.
Here, we will introduce the results of a survey and analysis of "Japanese".