April 2021 Monthly Report

2021.09.22 update

"DMO NAGASAKI MONTHLY REPORT" is released to inform you about the current state of tourism in Nagasaki. Based on the movement information data and search data of Yahoo Data Solution DS.INSIGHT, you can check the trends and interests of visitors to Nagasaki City.

For more details, please check the PDF file download.

Overview

Although the number of visitors to tourist spots has slowed due to the closure of tourist facilities due to the raising of the infection stage and continued bad weather, the number of visitors to the city as a whole from outside the prefecture has increased.

・In addition to the impact of the declaration of a state of emergency due to the 5th wave that is raging in Delta stocks, there was also the special factor of rainy weather for half of the month, including the issuance of special heavy rain warnings, resulting in lower number of visitors compared to the previous month in areas such as tourist spots. Slowdown.

・On the other hand, the number of visitors from outside the prefecture for the city as a whole increased by 35% compared to last month and 49% compared to the same month last year. The number of people visiting from far away, such as returning home during the Obon holidays and summer vacation, has increased.
By place of residence, the number of visitors from each prefecture in Kyushu, such as Fukuoka, was slowing down due to rainy weather and refraining from returning home, but the number of visitors from major metropolitan areas of Honshu, such as Kanto, Kansai, and Chubu, was slowing down. Significant increase. Compared to the same month last year, there were signs of recovery, with a 74% increase in the Kanto region, a 76% increase in the Chubu region, and a 64% increase in the Kansai region..

Monthly Topic (This month's noteworthy data)

Brand survey results

In planning Nagasaki City's tourism branding and marketing strategy, DMO NAGASAKI aims to understand the positioning of Nagasaki City as a tourist destination, the purpose and behavior of travel, and the behavior and evaluation of visitors to Nagasaki City's tourism. In March, we conducted a brand survey. In the August issue of MONTHLY REPORT, we will objectively analyze the current situation and issues of Nagasaki City based on the survey results.