Reiwa 5rd year | Season promotion

With the aim of communicating the voices (=values) of Nagasaki's citizens to the world, we set out to rediscover, refine, and promote the universal (ordinary) and valuable (mysterious) things, events, and people of Nagasaki.

The promotion title (theme) until fiscal year 7 is set as "Nagasaki's normality is the world's wonder. ~ Asking the citizens, to a Nagasaki you don't know. ~". For fiscal year 5, the annual theme has been set as "A journey to discover the wonders".

Based on the titles for the past three years and the subtitles (themes) for this year, we set titles for each season. Based on these, we created and published articles for each season.

In addition to articles that appeal to the season, we produced 12 new mystery articles that delved into the essential value of Nagasaki City and developed promotions based on the theme of the year.

As a promotion to embody the tourism master brand "See the world close to where you live," the promotion theme for 5-7 has been set as "Nagasaki's normality, the wonders of the world." Furthermore, this year, the first year, will be based on the theme of "a journey to discover the wonders." The main indicators set for the "travel nagasaki" site were the number of users and pageviews, which were both over 200% higher than planned, and the more than 40 new articles posted, with the summary page for these articles ranking fifth in the annual popularity ranking, suggest that this has encouraged browsing on the site and contributed to the realization of the "journey to discover the wonders."