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Building the Nagasaki MICE brand-1

Building the Nagasaki MICE brand

2023.02.26 update

As advanced MICE cities in Japan and elsewhere attract international conferences and academic conferences, they have taglines and logos that clearly express the brand image of what kind of value they can provide to organizers and participants as a venue. Masu.
DMO is building a brand in collaboration with Nagasaki City in the Japan Tourism Agency's ``Convention Function Enhancement Project (support for attracting and hosting MICE, strengthening and advancing convention functions, especially for international conferences).'' Ta.

tag line

Nagasaki JAPAN. A city of legacies


concept:
Being an open-minded city that paved the way for international trade and brought new ideas to Japan, Nagasaki shares its heritage of peace, hospitality, and cultural diversity with the world and helps create a legacy after international conferences. Contribute.

 

symbol mark

Design concept:
“Winds of exchange will lead the world to a more peaceful and prosperous future.”

 

The four Dejima shapes represent the will of Nagasaki City MICE to inherit the DNA (spiral) of exchange, including Nagasaki's people, history, culture, and heritage.
That will becomes a windmill that brings about change (wind) in society, and it transforms into a bird (pigeon) that leads the world to a more peaceful and prosperous future.
As for the symbol colors, we chose blue, which is reminiscent of the sky and sea of ​​Nagasaki, which is connected to the world, and red, which is reminiscent of Japan and represents the body temperature (heat) of exchange.

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Promotional videos

Advertising development image

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Press release

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