Brand communication｜Increase recognition through collaboration with transportation agencies

Overview｜
To help Nagasaki citizens feel more familiar with the tourism master brand, we have wrapped our brand design on Nagasaki Bus vehicles running on the Nagasaki Airport Line and Nagasaki City Route.
 

■Operation period: February 2020 (planned) to January 2020
■Operating route: Airport Liner, Nagasaki sightseeing route bus, Premium Liner
 

aWrapping bus design｜
The design uses white as the base color and features the brand slogan, ``Look at the world, close to your daily life.'', the logo mark, and the phrase to attract customers, ``Let's meet in Nagasaki.'' 

Overview｜
With the aim of motivating people to choose Nagasaki City as their next travel destination, we have jointly produced a video that attractively conveys the worldview of the Nagasaki City Tourism Master Brand. It will be aired for a limited time as part of the in-flight entertainment content.

This video introduces tourism and gourmet food that fuses all the cultures of Japan, Asia, and Europe through the brand's worldview, which connects the worldview born from the multilayered charm of Nagasaki City with a single story.

■In-flight video program Program name: “Nagasaki by JAL: Wakaran Town” (approx. 2 minutes)
■Broadcast period: March 2023st (Wednesday) to March 3st (Friday), 1 
■Broadcast routes: Broadcast on all 133 domestic routes that can be aired