DMO NAGASAKI Marketing Roundtable

This time, the third time, we invited an outside lecturer to provide training on Yahoo Data Solution DS.INSIGHT's ``Easy Analysis You Can Start Today.''

■ Event name
3rd DMO NAGASAKI Marketing Roundtable
～Easy analysis you can start today～

■ Date and time
Wednesday, April 26, 10 15:11-35:XNUMX

■ Location
Nagasaki Prefectural Museum of Art Lecture Room

■Lecturer: Makoto Oya, General Manager, Public Engagement Department, Data Solutions Business Division, Yahoo Japan Corporation
　　　　Takaaki Tsuruta, Director, Nagasaki Regional Policy Research Institute

■ Time schedule
10:15-10:20 Opening
10:20-10:50 “DSINSIGHT Easy analysis you can start today” Makoto Oya
10:50-11:00 “Possibilities of tourism marketing using DSINSIGHT” Mr. Takaaki Tsuruta
11:00～11:30 Yahoo × Sync Nagasaki × DMO NAGASAKI talk session
　　　　　　　　Possibilities of viewing and utilizing marketing data using DSINSIGHT
11:30～11:35 Closing

　

“DS.INSIGHT” is a tool that can analyze Yahoo’s behavioral big data.

This is an unprecedented desk research tool that can be analyzed using Yahoo's behavioral big data (search data, location information data, etc.). You can check users' search behavior, user location information, and people flow data.

People　: Based on search data, you can visualize consumers' interests, trends, needs, etc.
Place　  : Based on location information and search data, you can visualize demographic trends and feature searches in a specific area.