Tourism marketing research

We investigate and analyze issues in marketing activities (planning, execution, effectiveness verification) using various methods such as surveys targeting tourists, MICE stakeholders, citizens, and business operators, and the collection of big data. .
 

travel consumption behavior model,
“Tabi Mae”: Recognition as a travel destination, consideration of travel destinations, travel planning, reservations and purchases
“Travel Naka”: Experience and consume
“Tabiato”: Reviews and information sharing/diffusion
With this in mind, we are conducting a comprehensive investigation.
 

brand research
We conduct research on Nagasaki City's awareness, recall rate, brand image, visiting experience, and desire to visit in both domestic and overseas markets.

Nagasaki City Tourism Trend Survey
We are conducting a survey of tourists visiting Nagasaki City to investigate and analyze their travel patterns and attitudes.

Tourism-related business survey
We conducted a questionnaire survey among tourism-related businesses in Nagasaki City to understand their business conditions and issues, as well as their evaluations and expectations for the "Tourism and Exchange Town Development" promoted by Nagasaki City and the initiatives of DMO NAGASAKI. We are summarizing the survey results.

citizen survey
We are conducting a survey of Nagasaki citizens to understand their participation in tourism and MICE, their level of satisfaction, and their future needs.

Analysis of movement data, etc.
Based on movement information data and search data from Yahoo! Data Solution DS.INSIGHT, we compile a monthly report on visitor trends and interests in Nagasaki City.

In preparation for the release of the DMO site, we have created a page summarizing tourism marketing research.
Monthly reports are also easier to access than before.
Please take a look.