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Reiwa 3rd year | Season promotion-1

Reiwa 3rd year | Season promotion

2023.02.24 update

In order to deliver Nagasaki City's seasonal attractions, events, and local products throughout the year, we have implemented a promotion in light of the coronavirus pandemic as a measure to attract customers and encourage sightseeing.

Annual implementation overview and target setting

While conducting data marketing, we propose travel styles and ways of spending time that are unique to Nagasaki City, targeting the "creative class" and "Generation Z", which are positioned as new strategic targets, in addition to the conventional "mass demographic". Did.
 

In particular, in addition to major topics such as the pre-campaign for the "Saga/Nagasaki Destination Campaign" and the "Opening of the Nagasaki City Dinosaur Museum," we will focus on suburban areas and food (particularly "Sashimi City" in collaboration with the Nagasaki City Fisheries, Agriculture and Forestry Department). appealed to.

promotion concept

This year, in order to relieve the fatigue of self-restraint due to the coronavirus pandemic, we are introducing a new style of tourism that draws people to stay in Nagasaki City, focusing on ``charms that can only be experienced by being there'' that cannot be experienced digitally. and suggest ways to spend your time. We used the phrase "discontinued product" as a phrase to attract customers, and conducted promotions mainly on the web.
 


 

Seasonal promotion | Theme, appeal area, advertising visuals

Initiative results

Under the brand communication centered on the "Nagasaki City Tourism Master Brand," we will continue to utilize the results and issues obtained from the Reiwa 3 project to provide more specific information on how to spend time in Nagasaki City, model courses, etc. By promoting ``ways to enjoy Nagasaki City,'' we aim to ``improve awareness of Nagasaki City and increase motivation to visit,'' as well as ``promote city tours and increase spending.''

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