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FY5 | Attraction promotion (wide-area collaboration/Australian business)-1

FY2023 | Promotion of tourism (wide-area collaboration and Australian projects)

2024.11.06 update

As inbound tourism recovers, we have produced 15-second promotional videos in English for each season to clearly communicate the appeal of Nagasaki City for each season, which can be used for sales, advertising, and other purposes.


 

Project overview and results｜

Each season's video is 15 seconds long and has subtitles in both Japanese and English, aimed at making it suitable for inbound tourists. Each video has the tagline "See you in Nagasaki" written in both Japanese and English to attract visitors.
It is open to the public and can also accommodate borrowing requests from outside.

Results of the initiative

By producing four parts for spring, summer, autumn and winter, it can be used according to the season. In addition, by using models as the content, rather than just focusing on places and things such as sightseeing spots and gourmet food, it is content that can be sympathized with by the people of Generation Z, who are the target of the promotion strategy.
As part of the "FY5 Outerwear Branding Project in collaboration with national transportation companies," a winter version of the video was aired on ANA's Sky Vision.

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