![Nagasaki City Official Tourism Site [travel nagasaki]](https://www.at-nagasaki.jp/images/dmo/common-site-logo.svg?id=b88585bba2cf3d215e26){kind=logo}
FY5 | Attraction promotion (wide area collaboration/Australian business)
As inbound tourism recovers, we went beyond the standard introduction of Nagasaki to foreigners living in Japan who have a certain level of understanding (knowledge) of Japan. We also introduced content focused on "Nagasaki's version of sustainable tourism," with the aim of nurturing Nagasaki's history and culture and connecting it to the future.
Initiative overview |
Date of issue: March 29, XNUMXDistribution: 20,000 copies
Issued to: embassies, foreign companies, luxury residential properties, schools, luxury inns and hotels, airports, tourist information centers,
Others (over 350 locations in the Tokyo metropolitan area)
Other: Online magazine and direct distribution of local travel agencies and media newsletters overseas
(Over 3,300 locations in Europe, the US and Australia)
Results of the initiative
Kyushu Weekender was distributed to embassies, foreign companies, terminal airports, and star-ranked hotels, successfully promoting Nagasaki City's version of sustainable tourism to the wealthy and intellectually curious among foreign residents and visitors to Japan.
Related page
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Attracting domestic companies/expanding business opportunities
Collaboration with the magazine “Discover Japan” (published in February 2024 issue)
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Brand background/construction
Nagasaki City Tourism Master Brand｜Explaining the meaning and origin of the slogan and logo mark
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Reiwa 4th year | Attraction promotion | Submission to lifestyle magazines
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Public utility
Association-sponsored events, etc.
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MICE attraction/acceptance
Town MICE project (promoting the use of unique venues)
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Domestic attraction
Reiwa 3rd year | Season promotion
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Brand initiatives (understanding/penetration)
Efforts to spread the Nagasaki City Tourism Master Brand into Nagasaki City
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Attracting and accepting school trips
Developing new peace learning tools and model plans
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Video/marketing, sharing DMO activities
DMO NAGASAKI TIMES
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Marketing Strategy
![[FY1] Comprehensive marketing research for tourism and town development｜Summary of survey results-XNUMX](https://www.at-nagasaki.jp/storage/special_features/298/responsive_images/nDKavJ1X3iNVku4xRmfcEQI1OkwpIqV3h0EvEEPF__1040_720.jpg)
[FY2020] Comprehensive marketing research for tourism and town development｜Overview of survey results
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tourism master brand
Brand communication｜Increase recognition through collaboration with transportation agencies
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Brand background/construction
Is Nagasaki City Tourism Master Brand Nan? We will explain the construction background and initiatives.
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brand communication
Reiwa 4th year | Brand communication “Nagasaki’s normal life is a wonder of the world” exhibition
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Marketing Strategy
DMO NAGASAKI Marketing Roundtable
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Marketing Strategy
Marketing research (shared)
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Branding event report
![[Event Report] Nagasaki City Tourism Master Brand Experience Event was held (2023/11/19-26) -1](https://www.at-nagasaki.jp/storage/special_features/443/responsive_images/2eeXHBInWzjpMBl6igrkkMjO96krkTtgvgOkrpfW__1652_1239.jpg)
[Event Report] Nagasaki City Tourism Master Brand Experience Event was held (2023/11/19-26)
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Marketing Strategy
Tourism marketing research
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Attracting domestic companies/expanding business opportunities
Construction and operation of the experience-based product reservation and sales site “play nagasaki”
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MICE attraction/acceptance
Building the Nagasaki MICE brand
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MICE attraction/acceptance
One-stop services
