FY3 | Attraction promotion (wide area collaboration/Australian business)

As a sustainable online promotion in preparation for the full-scale recovery period starting in 6, this year we will collaborate with major cities in Kyushu to target Australian visitors who tend to tour and stay in multiple cities. We implemented three-dimensional measures to attract customers to Kyushu and from there to Nagasaki City.
 

Initiative overview | 

Initiative results｜

A YouTube video was released on December 3, 12,
・The number of views is steadily increasing and is 123% of the target (as of November 11, 26: 66,850 times)
・About 4% of viewers live in Australia
Based on these results, we believe that we were able to effectively promote the appeal of Nagasaki City to Australia.

1. In addition to the YouTube video measures,
Create and write a landing page (= special feature page) with tourism content information on food, culture, and nature experiences unique to Kyushu on web media that disseminates information about travel to Japan, and then conduct advertising to spread the landing page. It was conducted.

 

Initiative overview | 

Implementation period: November 3 to March 11 (including preparation period)
Publication period: 4 months
media:G'Day JAPAN!

We are the only media in Australia that specializes in travel to Japan, and we carefully collect and distribute tourist information from all over Japan according to categories such as food, history, tradition, culture, nature experiences, and lodging.

Initiative results | 
The "G'Day Japan" landing page was released on December 3, 12, and the number of page inflows was higher than in other cities we collaborated with this time, achieving the goal (28% against the goal)