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Aiming to spread the Nagasaki City Tourism Master Brand into Nagasaki City
Initiatives of “I am Nagasaki person”
``Nagasaki City Tourism Master Brand'' aimed at becoming the ``chosen exchange city of the 21st century''
This is not only a "symbol to convey to those visiting Nagasaki City", but also
It was constructed with the idea that it would become a hub for promoting "Nagasaki City Tourism" together with the citizens living in Nagasaki City.
What is most important in creating and growing a tourism brand?“People in Nagasaki City” coming together as one.
In order to spread the Nagasaki City Tourism Master Brand to Nagasaki City and to enliven "Nagasaki City Tourism" together with Nagasaki citizens and city businesses,
We will start "I am Nagasaki People", an initiative aimed at spreading the word within Nagasaki City.
Immediately solving the "three tourism issues" faced by Nagasaki City
In the first place, what is the meaning of building the Nagasaki City Tourism Master Brand?
Mrs. Takahashi
My name is Takahashi and I am the general editor of the magazine ``Discover Japan.''
Nagasaki City, where all Japanese people know the place names, has a great advantage as a tourist city. Let's explore three issues faced by the blessed tourist city "Nagasaki City" and ways to solve them.
First, the first issue."The true charm is not known"About that,
Let's ask Mr. Kobayashi and Mr. Tateishi of DMO NAGASAKI, who conduct tourism marketing research.
Mr. Kobayashi
Nagasaki City boasts a high level of recognition with over 9% of people in Japan and over 7% of people overseas.
What was surprising about the marketing results was that many people who had never visited Nagasaki thought there were not many places to see, and a Nagasaki citizen survey found that young people were less likely to recommend sightseeing.
Mr. Tateishi
The first step to resolving this result is
For us Nagasaki citizens to be interested in tourism in Nagasaki City, to notice the charms that are close to our daily lives, and to spread the word about them.I think it 's.
Mrs. Takahashi
I see, in order to solve the first problem,
It is important for everyone to spread the word about the many charms that surround our daily lives.is not it.
Next, the second task,"There's so much I want to brag about!"about,
Let's ask Misaki, who is active as a regional revitalization influencer.
Misaki-san
Fresh and delicious fish, and a port that can be seen just a short walk through the city. You can feel close to the sea both visually and tastefully, and enjoy not only Japanese and Dutch culture but also history.
And just by walking a little, the look of the city changes. In this way, Nagasaki City has many things to be proud of.
Because more and more people are searching for information on SNS when going on a trip,
Providing information from a local perspective, including local information such as the most recommended shops and sightseeing spots in Nagasaki.I think it's important.
Mrs. Takahashi
surely,Actively disseminating the ever-changing Nagasaki of today through SNSWhat to do is
It seems like it will lead to new discoveries for travelers.
Finally, the third task,"A vague image of Nagasaki"about,
Let's talk to Mr. Takasaki, the photographer who worked on ``Yes, Let's Go to Kyoto.''
Mr. Takasaki
Nagasaki City has many attractive tourist resources, such as famous buildings and delicious food.
I think that's what gave me a vague image.
At the Nagasaki City Tourism Master Brand Study Group, as a photographer, I provided advice on how to focus on these many attractions and how to edit them.
If you focus on the "world" that exists in the casual lives of Nagasaki citizens, the appeal will become clearer.must.
Mrs. Takahashi
Focusing on the "world" in everyday lifeabout,
This is exactly what is necessary for branding Nagasaki City tourism in the future.
On a personal note, my eldest daughter visited Nagasaki on a school trip and fell in love with the city.
When I got home, the first thing I said was, ``I want to live in Nagasaki City!''
Things that people don't notice when they live in Nagasaki are actually attractive to people outside of Nagasaki., is an easy-to-understand example.
We look forward to working with everyone to create a beloved tourism brand for Nagasaki City.
“Beside your daily life, look at the world.”
When you include the lives of citizens, you can see the story.
Rather than forcefully consolidating (〇＋△) the many good points that are close to the lives of Nagasaki citizens,
There is a story that can only be seen by comprehensively (〇×△).
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Food
Sashimi with a great texture, Champon for lunch, castella cakes and milkshakes for snacks, Nagasaki oden for everyone to enjoy, local fast food kakuniman... Food that is familiar to Nagasaki citizens brings happiness.
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Culture
In the spring, we fry grouper, in the summer we compete in Peron, in the fall we have fun playing Nagasaki Kunchi, and in the winter we light lanterns. The unique culture that was born not only within Japan but through interactions with the rest of the world continues to take root in our daily lives, evolve, and deepen.
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Nature
Nagasaki City is located on the western edge of Japan, surrounded by the sea and mountains. If you go a little further from the exotic townscape, you can see the crystal clear sea and the sunset on the horizon. The original landscapes that we see every day are full of beauty.
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History
Learning about Nagasaki City's history and desire for peace will become an important value for young people living in the future. Our lives as Nagasaki citizens are based on such history and peace.
I know?
The meaning of the tourism master brand logo and slogan
Do you know the origin and meaning of the Nagasaki City Tourism Master Brand logo and slogan?
Here, I will answer about that question.
Logo mark creator Mr. Iwai
Rather than consolidating the charm of Nagasaki's unique and diverse mix of cultures, we embrace it all.I was conscious of that.
The future of Nagasaki surely lies "within the citizens of Nagasaki."
All this is done so that all Nagasaki citizens can come together as one towards the same goal.
And for the happiness of all Nagasaki citizens.
I want this logo and slogan to be placed on everything that symbolizes Nagasaki City, like a stamp.
If you change your perspective a little, "ordinary" becomes "mysterious"
"Normal" for the citizens of Nagasaki, who live on a diverse culture and history, is
In fact, for people visiting Nagasaki City, it is a mysterious and attractive tourist resource.
If you realize this, you will surely see the new charm of Nagasaki City.
To look at the normal diagonally
The first step towards a bright future for Nagasaki City tourism
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fireworks shop
Fireworks are sold all year round in Nagasaki City, but once you leave the city, they are considered a ``summer tradition'' and are only sold in the summer. What's more, there is a fireworks specialty store that sells boxes of firecrackers, a mysterious world unique to Nagasaki City.
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spirit sink
For many Japanese people, when they think of ``Seirin Nagashi,'' they imagine a calm and solemn atmosphere, like the song of the same name. That's why mourning the souls of individuals while setting off firecrackers has been featured in national news as a ``mysterious'' sight.
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Shirotetsu fire roll
Tekkamaki at sushi restaurants in Nagasaki City is a roll of white fish such as yellowtail, yellowtail, and amberjack. However, the tekka in tekkamaki is said to come from hot iron, and the ``red'' color of tuna is generally used. Shirotetsu fire rolls are unique to Nagasaki, which is said to have the best variety of fish in Japan.
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Peace Statue/Atomic Bomb Museum
August 8th 9:11am. Nagasaki citizens stop and pray for peace and offer a moment of silence. However, some people outside of Nagasaki and Hiroshima did not know the moment the atomic bomb exploded. Those of us who live in atomic bombed areas still have much to share with the world.
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Tradition & birthplace
Monuments to the "place of origin and birthplace of 〇〇" are located throughout Nagasaki city. There are many "Japan's firsts" that resulted from exchanges with foreign countries. Bowling, ramune, coffee... there are so many to choose from, but how many do you know?
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Dutch Slope and Nagasaki Confucius Temple
If you go through "Dutch Hill", you will come across the vermilion painted "Nagasaki Confucius Temple". Just walking a little way down the road, you will feel various exotic atmospheres. Please take a little perspective from your daily life, stroll through the city of Nagasaki, and feel the history and culture that is "close to daily life".
"I am Nagasaki person"
Shiro Suzuki Mayor
For about 450 years since the port opened, the city of Nagasaki has accepted various people, goods, and cultures that have crossed the seas, and created new value through exchange. Living in Nagasaki, there are countless attractions such as the rich food culture and festivals born from exchanges, and the exotic townscape.
Nagasaki City Tourism Master Brand ``Look at the world, close to your daily life'' conveys that there is great charm and value in our daily lives.
Citizens of Nagasaki, as Nagasaki people, let's discover the best parts of Nagasaki that allow us to experience the world in our everyday lives, talk about it together, and spread the word even more.
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Related page
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