Reiwa 4th year | Brand communication “Nagasaki’s normal life is a wonder of the world” exhibition

In order to become a “chosen exchange city of the 21st century,”
The "Nagasaki City Tourism Master Brand," which was just launched in April 4, will be firmly delivered to the region (citizens and businesses) and the region (visitors), gaining sympathy, raising awareness, and promoting the "Nagasaki City Tourism Master Brand" among visitors. “I want to go to Nagasaki City!” We need to increase our motivation.

“Beside your daily life, look at the world.”

As a means to concretely promote the brand's worldview, which connects the worldview born from the multilayered charm of Nagasaki City with a single story,
We have developed a web-based promotion centered on the idea that what is normal for Nagasaki citizens may seem mysteriously attractive (=unique value) to people from other cities.
 

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Converting “everyday life in Nagasaki” into visitor value and promoting it → Concept copy"Nagasaki's normal life is a wonder of the world"

The event was held in Tokyo and Osaka, locations with high information dissemination capabilities, with the aim of creating news and generating buzz about brand communication as a whole in 4.

【Held in Tokyo】
　■ Date and time  Reiwa4Years6Month26Sun (Sun) 11:00~20:00
　■ Location  DaikanyamaT-SITE(Sarugakucho, Shibuya-ku, Tokyo)17 5）
　■Sponsored by  (one company)Nagasaki International Tourism and Convention Association
　■Sponsorship  Solaseed Air (Haneda = Nagasaki round trip ticket)
　■Visitors　  approx 1,000People (including media personnel, etc.)30 people

【Held in Osaka】
　■ Date and time  Reiwa4Years8Month7Sun (Sun) 11:00~19:00
　■ Location  Grand Front Osaka (North Building)1FKnowledge Plaza Ofuka-cho, Kita-ku, Osaka)
　■Collaboration  JTBTravel Gate Osaka Umeda store, Eki Marche Osaka store linkedPR
　　　　　  (Announcement of the Mysterious Exhibition in the store, setting up a Nagasaki City sightseeing corner)
　■Visitors　  approx 1,200First name