[FY1] Comprehensive marketing research for tourism and town development｜Summary of survey results-XNUMX

[FY2020] Comprehensive marketing research for tourism and town development｜Overview of survey results

2023.06.14 update

At DMO NAGASAKI, we handle various issues that arise in marketing activities (planning, execution, effectiveness verification), including surveys and big data collection targeting the market, visitors, city tourism-related businesses, and citizens. We conduct a wide range of investigations and analyzes using various methods.

We will publish some excerpts from the results of the "Tourism and Town Development Comprehensive Marketing Research" conducted in 4.

Survey outline

1. Domestic brand research

*There are two documents. → Slide the button and check.

2. Overseas brand research

3. Tourism trend survey (Japanese)

*There are 3 documents. → Slide the button and check.

4. Survey of city tourism-related businesses

*《Satisfaction index》 = (“Very satisfied” x 2 + “Somewhat satisfied” x 1 + “Undecided” x 0 + “Somewhat dissatisfied” x (-1) + “Dissatisfied” x (-2)) / “Not sure” x (-XNUMX) Number of answers excluding “No”
*There are two documents. → Slide the button and check.

5. Citizen questionnaire survey

*There are two documents. → Slide the button and check.

*You can download the PDF here.

For detailed reports of each investigation, please visit
The tourist trend survey (Japanese) is scheduled to be released by Nagasaki City around autumn 5 (https://www.city.nagasaki.lg.jp/kanko/8200010/p023855.html）
Domestic brand surveys, city-related business surveys, and citizen questionnaire surveys are available exclusively on the member page of the Nagasaki City Tourism and Urban Development Network, so please join us as a member.