Reiwa 4th year | Attraction promotion | Submission to lifestyle magazines

"Rediscovering the charm of Japan"

Discover Japan is a media that conveys essential and attractive information about Japanese culture through Japan's good things, things, places, and people.
It provides easy-to-understand explanations of many traditional cultures and landscapes, such as ceramics, dyeing, architecture, food, and festivals that have been passed down for hundreds of years, with beautiful photographs..
 

〇Reader group: Business executives with a high affinity for culture, mainly in their 30s to 50s

“Discover Japan January issue” released on December 12th
In conjunction with the "Alcohol and Snacks" special feature, we promoted "Oden" on 10 pages and on the cover, along with an announcement of the Lantern Festival, with the theme of how to spend a warm time in Nagasaki.

We were able to propose a model for nighttime consumption to consumers when visiting the Lantern Festival.

We will continue to collaborate with businesses in the city and related departments of Nagasaki City to effectively communicate the appeal of food, which is a major motivator for travel.