Initiative introduction

Introducing DMO NAGASAKI's main initiatives for tourism town development.

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Branding
"I am Nagasaki" Interview with Ms. Moe Murakami (Editor-in-Chief of "NEXTWEEKEND") - 1
2024.03.27

"I am Nagasaki native" lecturer interview: Moe Murakami (Editor-in-Chief of NEXTWEEKEND)

Branding
"I am Nagasaki" Interview with lecturer Toshihiro Takahashi (Editor-in-Chief of Discover Japan) -1
2024.02.09

"I am Nagasaki native" lecturer interview: Toshihiro Takahashi (editor-in-chief of Discover Japan)

Branding event report
[Event Report] Nagasaki City Tourism Master Brand Experience Event was held (2023/11/19-26) -1
2023.12.18

[Event Report] Nagasaki City Tourism Master Brand Experience Event was held (2023/11/19-26)

Branding event report
[Event Report] I am Nagasakijin launch and talk event held (2023/10/25) -1
2023.11.21

[Event Report] I am Nagasakito launch and talk event held (2023/10/25)

Brand initiatives (understanding/penetration)
Efforts to spread the Nagasaki City Tourism Master Brand into Nagasaki City-1
2023.10.01

Efforts to spread the Nagasaki City Tourism Master Brand into Nagasaki City

Reiwa 4th year | Attraction promotion | Submission to lifestyle magazines-1
2023.08.01

Reiwa 4th year | Attraction promotion | Submission to lifestyle magazines

Attracting inbound tourists
R4 year|Attraction promotion|Inbound-1
2023.07.31

R4 year|Attraction promotion|Inbound

Marketing Strategy
[FY1] Comprehensive marketing research for tourism and town development|Summary of survey results-XNUMX
2023.06.14

[FY2020] Comprehensive marketing research for tourism and town development|Overview of survey results

Brand background/construction
Is Nagasaki City Tourism Master Brand Nan? I will explain the construction background and initiatives-1
2023.06.01

Is Nagasaki City Tourism Master Brand Nan? We will explain the construction background and initiatives.

Marketing/Domestic attraction
Test marketing to domestic creative class (female)-1
2023.03.03

Test marketing to domestic creative class (female)

Attracting inbound tourists
FY3 | Attraction promotion (wide-area collaboration/Australian business)-1
2023.03.01

FY3 | Attraction promotion (wide area collaboration/Australian business)

MICE attraction/acceptance
Building the Nagasaki MICE brand-1
2023.02.26

Building the Nagasaki MICE brand

MICE attraction/acceptance
Town MICE Project (Promotion of Utilization of Unique Venues) -1
2023.02.26

Town MICE project (promoting the use of unique venues)

Domestic attraction
Reiwa 3rd year | Season promotion-1
2023.02.24

Reiwa 3rd year | Season promotion

Attracting domestic companies/expanding business opportunities
Construction and operation of experience-based product reservation and sales site “play nagasaki” -1
2023.02.21

Construction and operation of the experience-based product reservation and sales site “play nagasaki”

Attracting domestic companies/expanding business opportunities
Collaboration with the magazine “Discover Japan” (february 2022 issue) -2
2023.02.15

Collaboration with the magazine “Discover Japan” (published in February 2022 issue)

brand communication
Reiwa 4|Brand communication “Nagasaki’s normal life is a wonder of the world” exhibition-1
2023.02.15

Reiwa 4th year | Brand communication “Nagasaki’s normal life is a wonder of the world” exhibition

tourism master brand
Brand communication|Increasing recognition through collaboration with transportation agencies-1
2023.02.15

Brand communication|Increase recognition through collaboration with transportation agencies

Brand background/construction
Nagasaki City Tourism Master Brand|Explaining the meaning and origin of the slogan and logo mark-1
2022.04.25

Nagasaki City Tourism Master Brand|Explaining the meaning and origin of the slogan and logo mark

Public utility
Association-sponsored events, etc.-1

Association-sponsored events, etc.

MICE attraction/acceptance
One-stop service-1

One-stop service

Marketing Strategy
Tourism marketing research-1

Tourism marketing research

Attracting and accepting school trips
Development of new peace learning tools and model plans-1

Developing new peace learning tools and model plans

Marketing Strategy
Marketing research (shared)-1

Marketing research (shared)

Video/marketing, sharing DMO activities
DMO NAGASAKI TIMES-1

DMO NAGASAKI TIMES

Marketing Strategy
DMO NAGASAKI Marketing Roundtable-1

DMO NAGASAKI Marketing Roundtable

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