Nagasaki City DMO Business Plan 2021-2025 ver.2 (Latter 3 years 2023-2025) -1

Nagasaki City DMO Business Plan 2021-2025 ver.2 (Latter 3 years 2023-2025)

2023.03.31 update

 The Nagasaki City DMO Business Plan is a plan that aims to realize the Nagasaki City Tourism and MICE Strategy, which is the city's top plan in the tourism and MICE field, while maintaining consistency with related plans such as the Nagasaki City Shinkansen Opening Action Plan. , which accurately grasps the tourism and MICE market environment, clarifies the roles and goals that Nagasaki City DMO should fulfill, and systematically compiles projects that should be undertaken independently, while taking into account the future. 

 The business plan period is five years from 2021 (Reiwa 3) to 2025 (Reiwa 7) in order to maintain consistency with the "Nagasaki City Tourism/MICE Strategy." In addition, in order to create a highly effective plan that is more in line with the trends of the times, we have set a time axis for the entire project: the first two years and the second three years. This plan is a compilation of the "second half three years" based on the efforts of the first two years and the market environment.

 Along with the business plan, we will formulate an action plan (annual implementation plan) for each year. In addition, the business plan will be reviewed as appropriate, including the content of initiatives and KPI achievement targets, taking into account the opinions of experts while going through the PDCA cycle every year.

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