Is Nagasaki City Tourism Master Brand Nan?
Explaining the construction background and initiatives

Nagasaki City has many things to be proud of, such as food, history, culture, and nature, and is rich in tourist resources.
These are "attractive parts" unique to Nagasaki City, but it would be difficult to convey each experience separately.
Nagasaki city offal for those outside of Nagasaki city"True value"Is“A story that connects diverse charms”is not conveyed,
It will be difficult to think of Nagasaki City as your next travel destination.

In Nagasaki City,"True value"Is“A story that connects diverse charms”In order to convey the
An important part of tourism branding is“Consistency of promotion” and “Consistency of experience”Positioned as
So far"Individual strategy = individual battle"The tourism resource items that were“Brand Strategy = Total War”comprehensively as
We will further increase the value of each tourism resource by consistently promoting value and disseminating information.

The aim is for visitors to Nagasaki City to become fans of Nagasaki City and expand the number of exchanges.
Construction of the Nagasaki City Tourism Master Brand has begun.

What do you think is most important in creating and nurturing the Nagasaki City tourism brand?
“People in Nagasaki City” coming together as one.

Not only the government and us DMOs, but everyone including city businesses and citizens (Nagasaki people)But,
By taking pride in tourism in Nagasaki City and creating an attractive Nagasaki City, we will increase interaction with visitors and enrich the city.
This will be returned to the citizens and improve the ease of living. In order to create this virtuous cycle, no one in any role should be lacking.

Tourism branding isTo make society "HAPPY" for both those visiting Nagasaki and the citizens of Nagasaki.

To this end, we held a Nagasaki City Tourism Master Brand Study Group and a Nagasaki Citizen Workshop.

The Nagasaki City Tourism Master Brand, which was created after a review meeting and citizen workshops,
The brand concept is "closeness" and "embracing diversity".
For approximately 450 years since the port opened, a "new world" has always existed near the lives of its citizens.
The citizens of Nagasaki have embraced this city, which is constantly changing and evolving, with their characteristic ``deep-heartedness.''

SLOGAN“Beside your daily life, look at the world.”It is,
In close proximity to Nagasaki's original culture, there are buildings and customs that are a mixture of cultural artifacts from all over the world, and this shows that Nagasaki is a city with all kinds of proximity, not just geographical factors.

The logo mark is
at the bottomThree lines representing "port, sea, and ocean currents"And the beautiful night view at the top“Mt. Inasa, Mt. Kazetozan, Mt. Nabekan” and the townscape on their slopes,
This is sandwiched between them.Nagasaki's unique culture connects and fuses "Japanese, Chinese, and Orchid" born from its unique topography.is expressed.

Promotional phrases also selected at the same time"Let's meet in Nagasaki."It is,
The following five points of view were selected as phrases to attract visitors to Nagasaki City.

① Highly empathetic
② Something that can be used for a long time and never gets tired of = something that can promote value
③ Something that can convey Nagasaki's multi-layered and diverse worldview in various ways.
④ Something that captures the essence of Nagasaki as a city of encounters that connects countries and cultures.
⑤ Something that conveys the joy of “real life that you can only encounter if you go”

The Nagasaki City Tourism Master Brand was created with the aim of being used as a symbol of Nagasaki City tourism for the next 25 years.
It has been registered as a trademark of Nagasaki City.

Displayed on posters and pamphlets promoting Nagasaki City tourism events and attracting visitors.
Citizens and city businesses can also use it free of charge.

However, it is still in its infancy, and only about 1% of people in Nagasaki are aware of it.
Therefore, we are promoting the Nagasaki City Tourism Master Brand to Nagasaki citizens and city businesses.
As an initiative that will lead to the rediscovery of tourism in Nagasaki City"I am Nagasaki person"We have started an initiative called

For more information,I am Nagasaki person “Place of learning”We will introduce our efforts on this page.
Someday we'll all be together"We are Nagasaki people"Dreaming of becoming.
Please feel free to participate. Thank you.